How to make it in the Chinese Internet Market: Lessons learned from Groupon, Google, Yahoo and others
The Chinese Internet market, with its
countless people looking to consume innovative products, offers a
huge potential for foreign Internet firms. Still, almost none of them
have so far been successful in this highly competitive environment.
Foreign Internet firms obviously face numerous difficulties and risks
when entering China, leaving those behind that don't enter prepared.
The mission of this book is to give an answer to the question of how
technology companies with an online based business model can avoid
the same fate as their counterparts and at the same time use the
massive growth opportunities that China has to offer. The main
findings in this book are based on a Master Thesis written by one of
the authors as well as subsequent research on the topic. It is then
supplemented with unique and valuable insights from self-conducted
interviews with top European entrepreneurs. We hope you enjoy reading
this book!
Author: David Lange & Steffen
Manes
Scope: 70 Seiten
Language: English
Published in 2013
Publisher: Wagner Verlag
ISBN: 978-3-956300-39-4
Scope: 70 Seiten
Language: English
Published in 2013
Publisher: Wagner Verlag
ISBN: 978-3-956300-39-4
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